Since its inception, The Crystal Awards have adopted a quality-driven approach that is geared towards ensuring the industry’s growth through instituting benchmarks and standards that are progressively raised in tandem with the growing sophistication and demands of the consumers. This was clearly demonstrated in the award categories and criteria that have been refined yearly to meet set parameters and boundaries of excellence. The various stages of the Awards methodology reflect the objectivity of the process and ensure that integrity is maintained throughout. The Crystal Awards process is entirely criteria-based with customized and specific audit processes for each category.

The Crystal Awards has now progressed to into a new chapter where it will come under the management of GRAS (Global Rating & Awards Solutions) that will see the Awards making inroads into new regions including UK, Europe, USA, Arabia and Africa in 2009 & 2010, hence commanding the greater audience on the international stage.